What’s in a name?


If you have visited the “featured” section of this website (and if you haven’t, you should!), you know that we name all of our featured rings. Today we had a client come in who was deciding between two of our favorites, the “Tighten Up” and the “Phoenix”. She kept coming back to “tighten up”, but just couldn’t bring herself to commit for some reason, and then it dawned on her… She really liked the NAME of the phoenix so much better. As someone who was once tempted to paint my bedroom a color I didn’t really like just because the paint was named “pleasant dreams”, I completely understood! We held a quick re-naming ceremony, dubbed the ring “Phoenix Rising” and everything fell into place. M.R. is already wearing and enjoying her beautiful ring.